Benetton has long been known for controversial advertisements, and the one above, retracted after legal threats from the Vatican, is no exception.
Of course, it shouldn’t be controversial, and only is because of the hatred of homosexuals propagated by the religions of both the men pictured.
There’s a bigger failure on the part of the Catholic church, however. They are so stuck in an earlier age, when they could force people to conform, with little resistance, that they haven’t taken account of the internet. This picture, which probably wouldn’t have been noticed by most people if it hadn’t been challenged, is likely to go viral, and be seen by millions.
The Vatican probably thinks it’s scored a victory but, as shown by their pathetic ongoing response to the child abuse scandal within the church, their PR skills need more than a little polishing.